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 was created more than 25 years ago.

Gil Mercier, President and Eric Engelbrecht, Research Director founded the company in 1989.

Gil Mercier

President

Gil Mercier is one of the co-founders of . He is a licensed psychosociologist with over 30 years of experience in both qualitative and quantitative marketing research. Prior to establishing ICARE, he wasa practising psychologist and freelance researcher.


Eric Englebrecht

Research Director

Eric is also a licensed psychosociologist with over 30 years of qualitative market research experience.
He also has an extensive knowledge of the medical, financial and information technology markets.