was created more than 25 years ago.
Gil Mercier, President and Eric Engelbrecht, Research Director founded the company in 1989.
Gil Mercier is one of the co-founders of . He is a licensed psychosociologist with over 30 years of experience in both qualitative and quantitative marketing research. Prior to establishing ICARE, he wasa practising psychologist and freelance researcher.
Eric is also a licensed psychosociologist with over 30 years of qualitative market research experience.
He also has an extensive knowledge of the medical, financial and information technology markets.